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ISBN: 0-8058-4547-XИздательство: Lawrence Erlbaum Associates
Год издания: 2003
User-friendly and accessibly written, "A Managers Guide to PR Projects" is designed to help students and public relations practitioners conduct research, plan, manage implementation, and evaluate public relations and communication projects and programs. Picking up where classic public relations textbooks leave off, this easy-to-use book provides hands-on, practical guidance in planning the preliminary research for a project and creating a plan to achieve specific goals. It guides the reader through the projects implementation and evaluation of the results. Key features include: - Lists of key terms in each chapter. - Checklists and worksheets for use on actual projects. - Chapter-by-chapter resource list for further reading and explanations. - A sample public relations plan format. This unique guidebook with a real-world approach is designed for use by students and practitioners engaging in such activities as public relations...