Essentials of Public Relations Management
Edward J. LordanISBN: 0830415947;
Book DescriptionFor students and professionals in the fields of business, communications, journalism, or political science. This down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.
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