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ISBN: 1587620979Издательство: Aspatore Books
Год издания: 2003
Book DescriptionThis insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world?s leading companies. Each executive shares their knowledge on how to get an edge inbusiness, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your breadth of knowledge in your area of expertise. Pulling from every book, report and journal published by Aspatore Books, also covered are over 250 specific, proven innovative strategies and methodologies practiced by leading PR professionals and executives that have helped them gain an edge. This report is designed to give you insight into the leading executives of the world, and assist you in developing additional "special skills" that can help you be even more successful as a public relations professional. This report also includes a special brainstorming section that can be used as a way to help generate new...