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Encyclopedia of Public Relations

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ISBN: 0761927336
Издательство: SAGE Publications
Год издания: 2004
Book Description Click 'Additional Materials' for downloadable samples The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject, and is a must-have for any library serving patrons in business, communication, and journalism. Theencyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creation of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations...
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