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ISBN: 1596220325Издательство: Aspatore Books
Год издания: 2005
Book DescriptionInside the Minds: Public Relations Best Practices is an authoritative, insider's perspective on the ins and outs of public relations today and the future of the industry on a global scale. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad, yet comprehensive overview of the most significant issues in PR today. Stressing the importance of carefully planned and professionally executed communications strategies, authors articulate thefiner points of what can often be a nebulous realm within the business world. From targeted regional campaigns to proven online tactics, from the effects of the regulatory corporate environment to the role of the CEO, each chapter provides specific and relevant information for any organization, whether embarking on a new PR program, managing a crisis, or building a brand. An unprecedented collection of different niches and perspectives from the public relations world, this book! is...