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Donald F. Treadwell

Public Relations Writing : Principles in Practice

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ISBN: 1412905516
Издательство: SAGE Publications
Год издания: 2005
Book Description Check out the Companion Student Study Site! " Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack." -Michael L. Kent, Montclair State University "This book integrates experiential exercises...