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ISBN: 0595174183Издательство: iUniverse
“Be brief, be bright, be gone” is the philosophy that helped launch author David Currier to a successful career as a pharmaceutical sales representative and sales trainer. Simply stated, this philosophy suggests that aspiring pharmaceutical sales representatives should: Be brief—Keep your sales presentations short and to the point. Be bright—Understand your product and its clinical context. Be gone—Respect your customer’s time. This is the one piece of advice a representative should retain from this book. But there’s a lot more: Pros and cons of a career in pharmaceutical sales How to find and land a sales job at a major pharmaceutical company How to survive the training process How to organize your office, car, and time An overview of your key customers—physicians and hospitals Selling skills and basic etiquette Profiles of “standard” and...