Обложка книги Channel Advantage, The

Channel Advantage, The

ISBN: 0750640987;
Издательство: Butterworth-Heinemann

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales...

Похожие книги:

The Internet has thrown open the doors to travel resour…
Book DescriptionManaging Business in a Multi-Channel Wo…
How can the poor and weak 'work' a political system to …

Glen Rhodes, Todd Yard, Tink (aka Stephen Downs), Craig Swann, Matt Voerman, Paul Barnes-Hoggett
As a creative professional or interactive developer, yo…
The importance of agricultural growth to poverty reduct…
How can the poor and weak 'work' a political system to …

Direct Marketing Association
This primary research study from DMA examines the curre…
As new displays and cameras offer enhanced color capabi…
Everett M. Rogers' diffusion of innovations theory was …
Value-Added-Tax-free imports from the Channel Islands a…
Asking the Right Questions In 1996, Mihaly Csikszentmih…
The Bed & Breakfast industry is growing at an exponenti…