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ISBN: 0970087942Издательство: Wellington Press (OH)
This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principlesof Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.