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Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

Guerrilla TeleSelling : New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series)

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ISBN: 0471242799, 9780471242796
Издательство: Wiley
Год издания: 1998
Страниц: 304
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" —Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my...