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Robert Hite, Wesley J. Johnston

Managing Salespeople: A Relationship Management Approach

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ISBN: 031406432X
Издательство: South-Western College Pub
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.
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