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Kamran Kashani, Dominique Turpin

Marketing Management : An International Perspective, Case Studies (International Marketing Series)

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ISBN: 033375008X
Издательство: Palgrave Macmillan
Marketing Management brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and is supported by a Tutor's Guide, based on the