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ISBN: 0793185718Издательство: Dearborn Trade, a Kaplan Professional Company
Power Selling distills the hundreds of strategies, techniques, and behaviors used by the world's best salespeople to seven strategies. Every year, it seems, there's a new "can't fail" approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more pressure to produce. George Ludwig believes salespeople deserve better. He's spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally "cracked the selling code," as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas. Salespeople who are tired of theories and hungry...