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ISBN: 0324191111Издательство: South-Western Educational Publishing
This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Sellings chapters can be mixed and matched with sales management chapters from Ingrams Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.