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Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo

Sales Management : Concepts and Cases

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ISBN: 047123060X, 9780471230601
Издательство: Wiley Text Books
Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.