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ISBN: 0766849473Издательство: Delmar Thomson Learning
Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and references on cruise lines and ferry services offer useful introductions to this unique industry in travel.