Обложка книги Selling to the Affluent

Selling to the Affluent

ISBN: 0070610495; 9780070610491;
Издательство: McGraw-Hill Trade
Страниц: 477

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Похожие книги:

The scholarly discipline of Bullshit Studies has blosso…
The world's first corporate case study, as only the bes…

Stanley L Brue, Campbell R. McConnell
Building on the tremendous success of their best-sellin…
The world's first corporate case study, as only the bes…
Foreword by Rick Smolan 32-page color insert and black …

Joseph KT Lee, Stuart S Sagel, Robert J Stanley, Jay P Heiken
Completely updated to reflect revolutionary changes in …
What Would Machiavelli Do? He would feast on other peop…

Joe Girard, Stanley H. Brown
"Salesmen are made, not born. If I did it, you can do i…
A thorough revision with a new DVD of couples in action…

Jesse Russell
The Lovely Bones is a 2009 American supernatural drama …

Martyn Stanley
There is rumoured to be a noble dragon, an almost mythi…

Stanley J. Weyman
Stanley John Weyman (1855-1928) was an English novelist…
Eight years ago, Dr. Thomas J. Stanley swept aside the

Thomas J. Stanley
"Dr, Stanley's prospecting techniques saved me thousand…