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James D. Porterfield

Teleselling: A Self-Teaching Guide, 2nd Edition

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ISBN: 0471115673, 9780471115670
Издательство: Wiley
Год издания: 1996
Страниц: 240
Discover the best techniques to maximize your sales Here is a proven, detailed selling system that gives you the tools you need to improve your sales results. Written by Jim Porterfield, an experienced marketing consultant, this accessible and easy-to-follow guide shows you how to grab your listener's attention over the phone—and effectively close the deals you want. Fully updated to reflect the latest research about what really works for telesellers, Teleselling is packed with examples, tips, and exercises that will help you: Design your own successful selling plan based on your strengths and abilities Establish a call strategy Capture—and keep—a customer's undivided attention Develop techniques to improve your listening skills Decide when and how to ask for the order Close the deal Covering the ABCs of selling by phone, Teleselling will put you on the right path to better results and increased sales success.