The Buck Starts Here: Profit-Based Sales and Marketing Made Easy, Second Edition
Molly, Mohhdy, Mary A. Molloy, Michael K. MolloyISBN: 1893673049;
The book provides a common sense, logical, business methodology to Sales and Marketing. It provides useful tools that make a difference in marketing and selling a product or service from a business investment point of view. The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated-and start investing money in programs that accomplish specific, quantified, measurable business objectives.
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