Книгу можно купить в интернет-магазинах:
· OZON.ru 2996р. [Проверить наличие]
ISBN: 1893673049Издательство: Pinnaflex Educational Resources inc
The book provides a common sense, logical, business methodology to Sales and Marketing. It provides useful tools that make a difference in marketing and selling a product or service from a business investment point of view. The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated-and start investing money in programs that accomplish specific, quantified, measurable business objectives.