Winning the Inner Game of Selling: How Sports Psychology Turns Ordinary Salespeople into Extraordinary Salespeople (Fifty Minute Series)
Richard F. GersonISBN: 1560525363;
Here's a book about the mind-game of selling which the author believes is where many sales are won or lost. Drawing on the best principle of professional selling, Richard Gerson adds the component of developing the inner resources of a superior athlete that can be drawn upon to perform at the highest level. He believes that anyone who believes in being a winner, can be a winner. He shows, through a set of proven exercises and a series of techniques, how to develop the inner vision of a winner.
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