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Karen G. Strouse

Strategies for Success in the New Telecommunications Marketplace (Artech House Telecommunications Library)

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ISBN: 1580531423
Издательство: Artech House Publishers
Год издания: 2001
Страниц: 346
Authored by leading telecommunications expert Karen G.Strouse, this practical book delivers the specific tools needed for determining the best strategic direction for any company in the crowded telecommunications marketplace. It helps you select the right path to competitive differentiation, improve decision-making, gain valuable competitive insights, and find answers to critical industry-specific questions, such as: Is it best to be a facilities-based provider or a reseller? Where should you operate on the distribution chain? How should you prioritize capital investment? Strategies for Success in the New Telecommunications Marketplace provides a clear road map of the current and future market under continued deregulation, to help identify future competitors and position an enterprise for long-term success. Case studies of strategic successes and failures reveal ways to minimize potential risks and select the most feasible direction for a particular company.