Mastering Marketing Management (Palgrave Master Series)
Roger CartwrightISBN: 0333948971; 9780333948972;
Формат: Мягкая обложка
Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.