Обложка книги Mastering Marketing Management (Palgrave Master Series)

Mastering Marketing Management (Palgrave Master Series)

ISBN: 0333948971; 9780333948972;
Издательство: Palgrave Macmillan
Страниц: 334
Формат: Мягкая обложка

Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.

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