Обложка книги The Rhetoric and Reality of Marketing: An International Managerial Approach

The Rhetoric and Reality of Marketing: An International Managerial Approach

ISBN: 0333987322;
Издательство: Palgrave Macmillan

Book Description This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.

Похожие книги:

This book is a call to educators to recognize and resis…
Perspective determines how we, as viewers, perceive pai…
While accusations of "political correctness" are freque…
Assessing rhetorical principles of contemporary health …
The first book-length investigation of a pioneering Eng…
Explores the rhetorical functions of torture and the wi
The Rhetoric of Purity explores the historical and theo
Marina McCoy explores Plato's treatment of the rhetoric
Marina McCoy explores Plato's treatment of the rhetoric
The Rhetoric of Berkeley's Philosophy offers rhetorical