The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics
Juan FauraISBN: 1412014972;
Book Description The Whole Enchilada is a practical guide to selling to the US Hispanic market. It is a no nonsense and real description of the Hispanic population in the United States. As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers. It is also a window into the breadth and richness of the Hispanic culture in the U.S. The book addresses the most critical aspects of marketing to Hispanics: The numbers Adaptation, translation and everything in between The language issue The culture issue The swimsuit issue (in the next printing) Foreign born and US born The Whole Enchilada will raise your Hispanic IQ while giving you the information to begin your Hispanic marketing efforts immediately.
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