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ISBN: 0071462023, 9780071462020Издательство: McGraw-Hill
Год издания: 2005
Book DescriptionBreakthrough ideas that won't break the bank-;the super-selling secrets behind Chicken Soup and other success stories! To be leading edge, you must be shameless. This book will show you how. -;Mark Victor Hansen, cocreator of theChicken Soup for the Soul series How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle ? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.