How to Win a Sales Argument
Richard C. BordenISBN: 1417918772;
Book Description1926. Borden and Busse show how valuable the use of their ideas on selling and public speaking can be to business men. They arouse the readers' interest to go on to a mastery of the whole field of business discussion, selling effectiveness, and where the salesman's methods are right or wrong and how they affect the person dealt with. If you are looking for novel, stimulating, amusing and tested ideas to equip salesmen and others to do a better job of presenting business facts you need look no further than this book.
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