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ISBN: 0446678317Издательство: Warner Business Books
Год издания: 2001
With an introduction by Robert T.Kiyosaki Since failing to know the rules can lead to disaster, this book will familiarize readers with the basics they need for protecting their company's critically important rights involving copyright, patents, trademarks, and all other aspects of intellectual property. Learn How to: Turn your ideas into intellectual property assets; Identify and benefit from potential intellectual property assets that you may already own; Avoid inadvertently giving away your rights; Use your intellectual property to build barriers to your competition; Generate cash flow by licensing your intellectual properties to others; Use intellectual property to aid in raising capital, and as an alternative to raising capital.