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ISBN: 0750652101, 9780750652100Издательство: Newnes
Год издания: 2010
The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. The IIE Textbook Series from Butterworth-Heinemann *Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions *Designed for a wide range of undergraduate courses *Real-world engineering examples at the heart of each book *Core texts suitable for students with no previous background studying engineering "I am very proud to be...