Model Letters and Memos : A Handbook for Scientists and Engineers
Ron TepperISBN: 0471139173; 9780471139171;
Most scientists, engineers, and other professionals in technical fields are quite comfortable using their analytical skills and carrying out the most detail-oriented research. Yet when it comes to communicating highly technical information to others in amanner that is both clear and concise, even the best minds are often at a loss. Model Letters and Memos: A Handbook for Scientists and Engineers shows technically oriented individuals how to communicate their ideas clearly to a wide range of audiences. The author uses two distinct formulas to help compose all kinds of effective, lucidly written correspondence. The first formula is a four-step process called "AIDA," which stands for Attention, Interest, Desire, and Action. This formula enablesbusy professionals to organize their thoughts and communicate them clearly, directly, and accurately. The second formula covered in the book, "IBC," or Introduction, Body, and Conclusion, shows how to break down every memo into...