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Eric A. Klein

Write Great Ads : A Step-by-Step Approach

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ISBN: 0471507032, 9780471507031
Издательство: Wiley
Год издания: 1990
Страниц: 192
You don?t have to be especially "creative." And you can forget about writer?s block. Because now, even if you?ve never written advertising before, there?s a simple proven way to Write *ADS* Great copywriters aren?t born. They?re made! That?s because writing isn?t a talent you?re born with?it?s a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You?ll learn: How to zero in on the key features and benefits of your ad How to write a headline that really sells How to come up with an original, effective selling concept How to put all the facts together and craft an irresistible call to action?guaranteed to pull in sales! This one-of-a-kind workbook...