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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves

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ISBN: 0071410937, 9780071410939
Издательство: McGraw-Hill
Год издания: 2003
Страниц: 128
Five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting - William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves - discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into the book you now hold. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life. "To the reader who has any interest at all in advertising, in advertising writing, or indeed in writing or expression of any kind, the five interviews in this volume are certain to...