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Promote Your Business: How to Write Effective Marketing Material for Your Small Business

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ISBN: 1865089311
Издательство: Allen & Unwin
Год издания: 2004
Book DescriptionOffering an array of writing tools for small businesses, this guide helps owners promote their companies effectively without the help of copywriters or public relations professionals. Instructions on writing for marketing brochures, newsletters, press releases, advertisements, and the company's web site are provided. Also included are case studies and examples of good and bad business writing.