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ISBN: 1904879039Издательство: Cyan Communications
Год издания: 2005
Book Description By developing creativity in everyday language and words, this writing guide helps businesses and business professionals strengthen their goals and generate fresh ideas. Suggestions for e-mails, reports, letters, memos, and proposals show how company communications can be clearer and arguments more effective with a few inspired changes. By allowing their inner dark angels to spread their creative wings, business professionals can learn how to better engage with, and connect to, their audience with stories and emotion rather than cold analysis.