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ISBN: 0471443581, 9780471443582Издательство: Wiley
"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." ?William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business! Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American?owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to:...