E-Commerce in Operations Management
Marc J. Schniederjans, Qing CaoISBN: 9812380167;
This book focuses on managerial issues of operations management for e-commerce businesses. Specifically, it will help students interested in the managerial aspects of running e-businesses to know what is important in their operations, including personnel, technology, and systems. The book uniquely shows how the basic content of operations management (i.e., quality, inventory, product design, etc.) should be applied in an e-business. Very recent e-commerce research findings and methodologies have beenincorporated to offer a broader range of academic contributions. The text is based on hard, empirical evidence provided by numerous e-commerce organizations and research scholars. The book also presents a detailed, step-by-step set of procedures and successful strategies that readers can use immediately. New knowledge has to be made easy to use and the authors have integrated the current theory with current practice so that users can see the benefits and use them without delay. ...
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