E-Commerce: A Knowledge Base
Brian C. SatterleeISBN: 0595193714;
Electronic Commerce is one of the most important aspects to emerge from the Internet. It allows people to exchange goods and services immediately and with no barriers of time or distance. Any time of the day or night, one may go online and buy almost anything one desires. E-Commerce will engender massive changes in other areas, such as education, health, and government. Initially, E-Commerce was primarily the domain of large firms, due to its initial format of customized, complex, and expensive transactions – essential barriers to entry by smaller competitors. Today, for a nominal fee, anyone may become an online merchant, with the potential to reach millions of consumers world-wide. This democratization of the Internet has changed the previous focus of E-Commerce from primarily Business-to-Business transactions between known parties, to a complex web of commercial activities involving huge numbers of consumers who never meet. In essence, the development of...
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