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ISBN: 0130193224Издательство: Pearson Education
This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce?from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Internet. A five-part organization covers foundations of electronic commerce, designing interactive web presence, e-strategies and tactics, security threats and payment systems, and managerial and customer-related issues. For business minded individuals considering an e-commerce start-up.