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Michael J. Cunningham

Smart Things to Know About, E-Commerce

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ISBN: 1841120405, 9781841120409
Издательство: Capstone
Today?s business world faces change as a way of life. We are in a world that expects us not only to know what is going to happen next, but also to have predicted the solution so we can exploit the next wave of change. E-commerce is driving this change but how do we get our heads around what e-commerce even means? There seem to be as many definitions of e-commerce as there are vendors and suppliers in the marketplace. If you want to really understand e-commerce, this is the book for you. Smart Thingsto Know About E-commerce is a distilled summary of everything you always wanted to know about the world of e-business. It will help you to: understand the e-commerce revolution and the role of the Internet prepare for and manage change as you move to a new model get to grips with the technology understand the electronic consumer develop new business-to-business strategies define and implement an e-commerce strategy that works Smart Things to Know About...