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ISBN: 0471496332, 9780471496335Издательство: John Wiley & Sons
Год издания: 2001
Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and executive education courses, and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets. Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business, including: An overview of the key technologies currently used for e-Business and their strategic implications An understanding of the strategic, marketing...