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ISBN: 0324133812Издательство: South-Western College Pub
This book provides an economic analysis of e-commerce and the Internet. The book takes a broad approach in looking at the microeconomic structure, competitive strategy and efficiency, as well as social and legal implications of the e-commerce revolution. The unique approach of the book is its demonstration of economic tensions, economic forces acting in concert or in opposition, that are consistently affecting the continuing development of e-commerce.