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ISBN: 1857882849Издательство: Nicholas Brealey Publishing
True creativity and differentiation is recognizable instantly. The Volkswagen Beetle. The music of Bob Dylan. Microsoft's operating system. The exhaust noise of a Harley-Davidson. But having a unique technology, brand, design, or content isn't enough if it is not legally protected against pirates and plagiarists. VIRTUAL MONOPOLY cuts through the increasingly complex maze created by our digital age to lay out the fundamentals of using intellectual property rights as a business tool to protect intangible assets, secure real creative advantage, and fulfill the promise of building an intellectual property company.