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James Marcus

Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

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ISBN: 1565848705
Издательство: New Press
Год издания: 2004
Страниц: 224
The entertaining story of the first five years of Amazon.com, recounted by employee number 55. "Americans with an eye cocked toward the markets were asked to believe that Amazon, a two-year-old bookseller, was worth more than the combined values of Sears and US Steel." ?from Amazonia James Marcus was hired as a senior editor at Amazon.com in 1996, giving him a ringside seat for the company's explosive rise and dismal wallet-busting swoon. Now?as the e-commerce giant makes an astonishing comeback?he tells all. Unlike the recent crop of dot.com memoirs, this is no tale of a bankrupt and brokenhearted entrepreneur. Marcus came aboard as a self-described "token humanist," and his take on the new economy juggernaut is predominantly a cultural one. Why, he asks, did Jeff Bezos's brainchild become the key symbol of Internet euphoria? How did the company change as it morphed from a miniscule start-up to a global, multibillion-dollar leviathan? Was...