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Ian Chaston

Small Business E-Commerce Management

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· OZON.ru 8215р. [Проверить наличие]
ISBN: 1403912327
Издательство: Palgrave Macmillan
Год издания: 2004
Book Description E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.