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ISBN: 0-87584-251-8Издательство: Harvard Business School Press
Field studies courses, offered widely in business schools, provide students with at educational opportunity quite different from the classroom experience. In taking on these projects, however, students are often at a disadvantage because they have had little instruction in field research methods and techniques. This guide is intended to help. Covering a wide range of topics - team management, client relationships, interviewing, using library resources, questionnaire design, the written report and oral presentation - the guide will help students move more quickly into their project, plan their work more efficiently, and, above all, gain more from this unique learning experience. The book's final chapter is addressed to faculty supervisors; it describes their roles as counselor, teacher, and judge, providing guidance on how they may be effective in each. As this guide will demonstrate, the better all parties recognize and understand their roles and responsibilities, the better the...
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