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The Fast Forward MBA Pocket Reference, Second Edition

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ISBN: 0471222828, 9780471222828
Издательство: Wiley
Год издания: 2002
Страниц: 368
The Fast Forward MBA Pocket Reference Second Edition ? more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases?communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time?now. This updated and revised Second Edition offers clear, concise coverage of the complete rangeof essential business topics in a handy format. You?ll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that...