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Philip K. Y. Young, John J. McAuley

The Portable MBA in Economics (The Portable MBA Series)

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Серия: The Portable MBA Series
ISBN: 0471595268
Издательство: Wiley
Страниц: 304
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies. Издание на английском языке.