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ISBN: 047132731XИздательство: Wiley
Год издания: 1999
The Fast Forward MBA in Business Communication brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls. Here are all the tools you need to improve your business writing and presentation skills - and become a more successful manager in the process. You'll discover how to: Analyze your audience so you get the right message to the right people; Improve your logic to power up written documents and oral presentations; ...
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