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The Complete Idiot's Guide to MBA Basics

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Серия: The Complete Idiot's Guide
ISBN: 0028644492
Издательство: Alpha
Год издания: 2003
Страниц: 432
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.