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· OZON.ru 23919р. [Проверить наличие]
ISBN: 3211241485Издательство: Springer
Год издания: 2005
Book DescriptionThe key objectives of this premier conference in ICT in travel and tourism are the dissemination of research findings and strong interaction among researchers and practitioners. The conference theme this year is "eBusiness is here ? – what is next?" The future is being explored by researchers from all perspectives – papers examine the basic architectures and systems underlying how toursim information is provided and how the marketplace is responding. Trip advisory research is now moving from the speculative to the sophisticated reflecting the rapidly changing individual skill sets, motivations and goals of today's tourist while an emerging collection of work is investigating the growing phenomenon of collaboration and community-building. A close examiniation of the 51 research papers will reveal the full extent of marketing-oriented research and show how strong the link is between ICT developments per se and business adoption and use of the new technologies...