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ISBN: 0072310057Издательство: McGraw-Hill Companies
The Business Strategy Game is the #1 selling computer simulation in the strategic management market. Simulation games are the single best exercise available for helping students understand how the functional pieces of a business fit together and giving them an integrated, capstone experience. First and foremost, the exercise of running a simulated company over a number of decision periods helps develop students? business judgment. Simulation games provide a live case situation where events unfoldand circumstances change as the game progresses; students become personally involved in the subject matter. The Business Strategy Game is very typical in this respect. Students learn about risk-taking by plotting their competitive strategies each decision period. They respond to changing market conditions, react to the moves of competitors, and choose among alternative courses of action. They get valuable practice in reading the signs of industry change, spotting market opportunities,...